Amazon's Prime Video streaming service will start showing adverts for all UK subscribers as of February 5, unless you fork out an extra £2.99 a month.
The package currently sets back users £5.99 per month, and it means that if you want to continue an advert-free experience, this would rise to £8.98.
That's the equivalent of 50% more. Meanwhile, if you're a full Amazon Prime member, you currently pay £8.99 per month - or £95 per year upfront - but this would increase to £11.98 per month or £103.88 up front should you want to avoid the ads.
While Amazon is yet to reveal how frequent the adverts will be, they admitted that the service will have 'meaningfully fewer ads than ad-supported TV channels and other streaming TV providers'. The company said in an email to customers that the change will allow them to 'continue investing in compelling content and keep increasing that investment over a long period of time'.
The Mirror reports meanwhile that US Prime Video users will start seeing adverts as of January 29. Meanwhile, live events like sports and content offered through the Freevee service already include advertisements. Those who are unhappy about the changes can cancel their Prime Video membership free of charge.
To do this, you simply go to 'Accounts and Lists' then click 'Prime' to manage your subscription. Members who haven't used any Prime services should receive a full refund, while those who have only used delivery benefits may be eligible to receive a partial refund.
You won't get a refund at all however, if you've used the likes of Prime Music, Prime Video or Prime Gaming. Netflix has recently rolled out a cheaper package with adverts which sets users back £4.99 per month compared to the £10.99 per month price tag of its standard ad-free tier.
Disney+ meanwhile charges £4.99 per month for its advert-inclusive package which launched back in August, while the ad-free tier is £7.99 per month. The latest Amazon shake-up comes after the Jeff Bezos-founded giant announced a new charge for Prime members on some same-day delivery orders.
The new £1.99 fee applies if your same-day order is less than £20, and was introduced back in September.
https://news.google.com/rss/articles/CBMiV2h0dHBzOi8vd3d3LmNocm9uaWNsZWxpdmUuY28udWsvbmV3cy9jb3N0LW9mLWxpdmluZy9hbWF6b24tcHJpbWUtdXNlcnMtaGl0LTI5OS0yODM1ODQ3M9IBW2h0dHBzOi8vd3d3LmNocm9uaWNsZWxpdmUuY28udWsvbmV3cy9jb3N0LW9mLWxpdmluZy9hbWF6b24tcHJpbWUtdXNlcnMtaGl0LTI5OS0yODM1ODQ3My5hbXA?oc=5
2023-12-28 13:35:00Z
CBMiV2h0dHBzOi8vd3d3LmNocm9uaWNsZWxpdmUuY28udWsvbmV3cy9jb3N0LW9mLWxpdmluZy9hbWF6b24tcHJpbWUtdXNlcnMtaGl0LTI5OS0yODM1ODQ3M9IBW2h0dHBzOi8vd3d3LmNocm9uaWNsZWxpdmUuY28udWsvbmV3cy9jb3N0LW9mLWxpdmluZy9hbWF6b24tcHJpbWUtdXNlcnMtaGl0LTI5OS0yODM1ODQ3My5hbXA
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