The government is facing increasing calls to step in and support businesses affected by new Plan B COVID measures - which include working from home guidance and vaccine passports for some venues.
Trade union GMB said it backed the reintroduction of a furlough scheme if the new measures threaten jobs.
Industry body UK Hospitality has said that anything short of full business rates relief, grants, rent protection and extended VAT reduction "would prove catastrophic".
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Meanwhile, shares in the travel and leisure sector came under pressure in response to the government announcement, while the pound remained close to one-year lows.
The new measures, designed to tackle the spread of the Omicron variant, mean mandatory face masks for theatres, cinemas, and places of worship as well as vaccine passports for nightclubs and other venues with large crowds.
What is Plan B? Here's everything you need to know
But retailers, pubs, and restaurants also see the new rules as a major blow as, with the working from home guidance, they threaten to once again empty town and city centres.
Catherine McGuinness, policy chair of the City of London Corporation, said: "Christmas has been cancelled for many City shops, restaurants, pubs and other businesses that rely on footfall from workers in nearby offices.
"We will urge City businesses, workers and residents to follow the new rules. But we also ask the government to set out a clear roadmap to normality early in the new year and base all decisions on data."
Call for furlough to return
Dan Shears, GMB's national health director, said: "If COVID restrictions lead to employers calling for help or laying off workers - GMB supports reintroduction of the furlough scheme, or something very like it.
"We need a clear plan from the government around this so workers and businesses know what's coming.
"As during previous waves of COVID, GMB will be calling for full sick pay for all workers who suffer COVID-related absence, so no one has to make a choice between the greater good and feeding their families."
Small firms need 'leeway' to help survival
Michelle Ovens, founder of campaigning group Small Business Britain, said many firms that "have only just started on their tentative recovery" and require a winter trading boost to see them through to the new year would be hit.
She called for business rates "to be completely cut", the extension of the recovery loan scheme, and "as much leeway on cashflow as we can possibly get from organisations like HMRC on delaying tax bills and utility companies too."
How the stock market reacted
In travel, British Airways owner International Airlines Group dipped more than 2% on Thursday, with easyJet seeing a similar fall and Dublin-listed Ryanair off more than 1%.
The leisure sector was also affected with Cineworld down nearly 2%, Wagamama owner Restaurant Group off by almost 6%, and Wetherspoons sliding by 2%.
A Treasury spokesperson said the government was "acting early to help control the virus's spread - while avoiding unduly damaging economic and social restrictions".
"Our £400bn COVID support package will continue to help businesses into spring next year and we will continue to respond proportionately to the changing path of the virus, as we have done since the start of the pandemic," the spokesperson said.
The Treasury pointed to measures still in place until next year such as government-backed loans, protection from eviction and business rates relief and grants for some sectors.
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2021-12-09 13:30:00Z
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