Netflix’s password-sharing crackdown, which has been unfurling around different parts of the world in recent months, appears to have worked in the United States. The streamer rolled out the paid sharing feature a few weeks ago back on May 23rd.
Analytics firm Antenna (via THR) revealed that in the subsequent six days, the streamer averaged 73,000 daily sign-ups – both May 26th and May 27th brought in nearly 100,000 new sign-ups.
In fact, May 25th-May 28th saw the four single largest days for U.S. user acquisition since early 2019 when said analytics film began tracking sign-ups.
In addition, this spike in sign-ups also surpassed those seen during the early days of COVID lockdowns from March-April 2020 when people stuck at home flocked to streaming services in droves.
The streamer understandably did see an increase in cancellations during the six-day period, though but the sign-ups reportedly eclipsed said cancellations. The firm did not share the number of cancellations it trscked.
The crackdown came as Netflix aims to boost subscriptions and further monetize its base as streaming growth across the industry has slowed.
Netflix’s ad-supported subscription tier reportedly had nearly 5 million monthly active users in May. The number of total subscribers to that tier is unknown.
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2023-06-09 22:08:21Z
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