Jaguar boss defends ‘bold’ rebranding after backlash over video - Financial Times

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1. Jaguar boss defends ‘bold’ rebranding after backlash over video  Financial Times
2. Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars  The Guardian
3. JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs  CNBC
4. Jaguar backlash grows as it offers glimpse of ‘air conditioner’ electric car  The Telegraph
5. Jaguar has rebranded when it needed to revitalise  Marketing Week

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2024-11-22 12:51:20Z
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