Just briefly
Brand-friendly: “The U.S. Open is evolving, and becoming more brand-friendly, by design,” Ad Age’s Brian Braiker writes. It’s got 21 official sponsors, including Emirates Airlines, J.P. Morgan Chase/Chase Bank and American Express. That’s up from 19 last year. And there are plenty of brands in the concession stands too; Grey Goose is selling something called a Frozen Honey Deuce for $20.
New job: General Motors has named Cadillac marketing chief Deborah Wahl as its global chief marketing officer, “a position that hasn't been filled since 2012,” Automotive News reports. Wahl previously spent three years as CMO of McDonald's USA.
Quote of the day: The Interactive Advertising Bureau’s Tech Lab doesn’t expect Apple to support its efforts to create new standards for tracking internet users. “They historically have shown that they don’t play well with others,” the IAB Tech Lab’s Jordan Mitchell says. Read more by Ad Age’s George P. Slefo.
Ad of the day: If you’re a fan of “Rudy,” the feel-good football movie from 1993, you’ll be happy to know that it’s getting a mini-sequel, courtesy of KFC and Wieden & Kennedy. As Ad Age’s Jessica Wohl reports, actor Sean Astin reprises the role of the title character in a KFC commercial, but he’s simultaneously playing Colonel Sanders. If you think it sounds wacko, you’re correct. Just watch it.
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https://adage.com/article/news/walgreens-and-cvs-join-walmart-asking-customers-not-carry-guns-friday-wake-call/2195136
2019-09-06 10:00:00Z
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